
General Manager
Dubai, United Arab Emirates
Full timeOn-site
Job description
Role Overview
We are seeking a dynamic General Manager to lead our high-performing automotive dealership team. As part of our Specialized Sports Equipment and Specialized Adventure Zone Equipment team in Dubai, you'll work in an ONSITE environment, leading daily operations and long-term strategy with a commercial mindset. The role combines responsibility for financial performance, operational excellence, and cultivating elite customer-focused teams, all within a fast-evolving and competitive automotive market.
Responsibilities
- Formulate annual business plans and operational strategies by analyzing automotive market shifts and economic trends.
- Lead the annual budgeting process, maintaining strict control over dealership resources, expenses, and overheads to achieve or surpass financial goals.
- Cascade annual objectives into actionable daily, weekly, and monthly targets for department managers, proactively monitoring and addressing shortfalls through targeted action plans.
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Lead and oversee sales, aftersales, and related business operations, including off-road motorcycle and adventure tourism-related activities, ensuring operational efficiency, profitability, and sustainable growth.
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Develop and implement business strategies to expand off-road motorcycle sales, adventure tourism activities, recreational riding experiences, and related commercial opportunities.
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Identify and develop new revenue streams and strategic partnerships within the off-road motorcycle, outdoor adventure, and tourism sectors.
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Drive business development and sales strategies across B2B, B2C, and B2G segments, including corporate accounts, individual customers, government entities, and institutional partnerships.
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Develop and maintain strong relationships with key corporate clients, government stakeholders, strategic partners, distributors, and individual customers.
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Develop and execute strategic sales and marketing initiatives to drive revenue, expand market share, and strengthen brand positioning.
- Develop a high-performing management team via active coaching, clear communication, structured career development, and robust training initiatives.
- Implement and manage a consistent performance appraisal system, conducting regular staff reviews and providing constructive feedback to all levels, including the Group General Manager.
- Source and select top talent according to corporate recruitment policies, partnering with the Group General Manager for disciplinary actions or personnel matters.
- Champion a culture of elite customer care across all departments, ensuring immediate and professional resolution of customer complaints within strict manufacturer guidelines.
- Safeguard all corporate assets and intellectual property, overseeing maintenance of buildings, equipment, and facilities to corporate standards.
- Guarantee compliance with local statutory regulations, legal mandates, and workplace health and safety protocols to eliminate risk.
- Direct and oversee daily sales and aftersales operations, ensuring consistent attainment of targets.
- Develop and execute strategic sales and marketing initiatives to drive revenue and expand market share.
- Inspire and manage multi-departmental teams to foster high performance and collaboration.
- Maintain strong relationships with key customers, partners, and stakeholders.
- Ensure all operations adhere to manufacturer standards, performance frameworks, and audit compliance.
- Monitor branch financial, operational, and customer service KPIs, intervening promptly where performance lags.
- Visit multiple branches to conduct operational reviews, enforce controls, and develop teams.
- Lead high-stakes problem-solving for customer or operational issues as they arise.
Must have requirements
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5–8 years of proven senior leadership or management experience in the automotive sector, ideally within motorcycle dealerships or the powersports industry.
- Demonstrated experience managing comprehensive sales and aftersales operations.
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Relevant experience in off-road motorcycles, powersports, adventure tourism, outdoor recreational activities, or related businesses.
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Proven experience managing and developing B2B, B2C, and B2G business channels, including corporate sales, retail operations, government accounts, and institutional partnerships.
- Commercially astute with a strong record of achieving growth targets in dynamic, competitive environments.
- Outstanding leadership, communication, and interpersonal skills.
- Excellent planning abilities and proven high-stakes conflict resolution experience.
- Strategic involvement in sales and marketing management.
- Bachelor’s degree in a relevant discipline.
- Mandatory UAE market experience, preferably within the automotive industry.
- Valid UAE driving license suitable for travel between branches.
- Demonstrated success managing large, multi-departmental teams.
- Solid understanding and execution of compliance with manufacturer standards and audit requirements.
Nice to have requirements
- Self-motivated, goal-oriented, and driven to succeed in challenging scenarios.
- Positive attitude and resilience in the face of setbacks or market challenges.
- Exceptional problem-solving abilities and a strong customer-focused mindset.
- Passion for motorcycles, luxury lifestyles, or premium automotive products.