As a Service Advisor, you will play a pivotal role in delivering a premium, transparent, and efficient service experience for Harley-Davidson customers. As part of our Abdulla Al Masaood and Sons Motorcycles (Harley-Davidson) Dubai team, you'll work in an ONSITE environment, managing end-to-end customer interactions, supporting seamless workshop operations, and contributing to service revenue objectives. You will ensure that customer satisfaction stays at the highest level in a competitive local market, maintaining Harley-Davidson's legendary standards of service excellence.
Responsibilities
Customer Experience (Premium Focus):
Welcome customers in a professional, brand-aligned manner
Understand rider concerns and accurately capture service requirements
Provide clear cost estimates (parts, labor, timelines) in AED
Proactively update customers via calls/WhatsApp throughout the repair process
Deliver bikes with full explanation of work completed
Workshop Coordination:
Open and manage job cards using DMS systems
Plan workshop loading based on technician skill levels and capacity
Liaise daily with foreman/master technician for accurate diagnosis and timelines
Ensure promised delivery times are met (critical in Dubai market)
Revenue Generation:
Upsell maintenance packages, wear-and-tear items, and genuine parts
Promote seasonal campaigns (summer/winter checks, riding season prep, etc.)
Support service department monthly revenue targets
Technical & Warranty Handling:
Interpret diagnostic results and communicate in simple terms
Ensure correct application of manufacturer warranty policies
Maintain proper documentation for audits and claims
Customer Satisfaction & Retention:
Handle complaints calmly and professionally (high expectations in UAE clientele)
Maintain high CSI scores and Google review ratings
Follow up after service to build long-term relationships
Must have requirements
Minimum 2 years of experience as a Service Advisor in automotive or motorcycle industry
Previous experience with premium or luxury brands, preferably within the UAE
Excellent communication skills (English required; Arabic is a strong advantage)
Strong customer-handling skills with premium clientele
Technical understanding of motorcycles, ideally cruisers or touring bikes
Proficiency with DMS/job card systems and workshop coordination
Valid UAE driving license (motorcycle license is a plus)
Nice to have requirements
Sales mindset with the ability to upsell without being pushy
Prior experience in motorcycle aftersales or service campaigns
Ability to work well under pressure in a fast-paced environment