Retail Operations Manager - Motorcycles
Dubai, United Arab Emirates
Full timeOn-site
Job description
Role Overview
As a Retail Operations Manager, you will assume full end-to-end leadership responsibilities for all dealership functions at our flagship location. As part of our Abdulla Al Masaood and Sons Motorcycles (Harley-Davidson) team in Dubai, you'll work in an ONSITE environment, engaging daily with customers and driving results through hands-on operational leadership. You will manage key areas such as motorcycle sales, aftersales/service, parts, and motor clothes & merchandise. The role demands a commercially aware leader, adept at balancing brand integrity, customer experience, and profitability, while inspiring high-performance teams.
Responsibilities
- Retail & Commercial Leadership
- Drive overall dealership performance, focusing on revenue, margin, cost management, and profitability.
- Ensure sustainable growth in motorcycle sales, service, parts, and motor clothes.
- Develop and deliver annual operating plans, budgets, and KPI targets across all dealership departments.
- Consistently implement and uphold Harley-Davidson brand standards at all customer touchpoints.
- Sales & Customer Experience
- Lead a premium, relationship-driven sales culture that reflects Harley-Davidson values.
- Champion superior customer journeys, from initial inquiries through long-term ownership engagement.
- Initiate and grow local rider communities, brand events, and customer engagement programs.
- Utilize CRM data for retention, loyalty, and maximizing lifetime customer value.
- Aftersales Excellence
- Support service operations and ensure high standards in quality, efficiency, and customer satisfaction.
- Maximize workshop productivity, resource utilization, and technical expertise in partnership with the service manager.
- Maintain top-tier safety, compliance, and technical excellence standards.
- Parts & Motor Clothes
- Drive performance in parts and merchandise via effective merchandising, inventory optimization, and promotions.
- Foster synergy between sales, service, and retail accessories offerings.
- Ensure Harley-Davidson’s merchandising and brand presentation standards are met.
- People Leadership & Culture
- Lead, coach, and develop a passionate, high-performing team.
- Nurture a culture of accountability, engagement, and pride among staff members.
- Identify, mentor, and support the growth of future leaders within the dealership.
- Promote a people-first, empowering, and supportive work environment.
- Stakeholder & Brand Management
- Act as a senior brand ambassador for Harley-Davidson within Dubai.
- Work closely with group leadership, direct reports, and regional stakeholders.
- Ensure complete compliance with manufacturer standards, requirements, audits, and reporting frameworks.
Must have requirements
- 5-8 years of proven leadership experience in automotive or premium retail—ideally motorcycles or luxury lifestyle brands.
- Track record of managing full sales and aftersales operations.
- Demonstrated commercial acumen with the ability to drive growth in a competitive, fast-paced market.
- Experience managing multi-departmental teams and operations.
- Solid exposure to manufacturer standards, performance frameworks, and audit compliance.
Nice to have requirements
- People-centric leadership style with the ability to inspire, develop, and retain teams.
- Passion for creating and delivering world-class customer experiences.
- Confident, hands-on decision-maker with effective problem-solving abilities.
- Excellent communication skills, building trust with staff, customers, and partners alike.
- Deep respect for Harley-Davidson’s culture, community, and values.